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A little while ago someone I know said to me "If you are not on Facebook, you basically don't even exist." Recently I have seen myself wanting to agree with them. Social network sites give you an awarenes into what your friends and colleagues are doing. If you don't go on these sites then it's very hard to keep in touch.

But don't just think of these internet sites as a way of keeping up to date about the lives of mates. Let's face it, real estate agents (and not only them, of course) also use such sites because they want to somehow promote themselves, they want to attract more customers to use their services. The times when a billboard or a small advertisement in a newspaper was enough for propagation of one's work or business are long defunct and they will never come back. Internet is THE strong device now. On-line, (what a coincidence) you can discover plenty of articles with instructions and working tips on how to use the phenomenon of social networking.

For older generations who were not brought up with computers, it's tough to get used to making the most out of computers and to find their way round websites. Our kids seem to know it somehow instinctively, but for us, it might take a while to figure out how everything works. Though, we have a go I don't think it's just me that feels like that and many of my fellow realtors are finding it just as time consuming.

After an exhausting day full of work, driving, telephone calls, meetings and checking out property, we come home and even if we are extremely tired, we check out the real estate news, try to find enthralling topics and write a couple of articles for our blogs, post something on facebook or twitter. Our daily routine now encompasses just that sort of communication. Working on our blogs and social network websites is now entertainment. But does the population really think about what we discuss? Do the public, other than fellow realtors, actually study the articles we put up? I suppose we will never know for definite, will we?

One way of keeping up with what fellow realtors are working on for me, is to look at their websites and read their features. But who knows whether their features also draw ordinary individuals (I don't mean this in a negative way, of course), the job of whom is not involved with real estate at all. By reading colleagues blogs and posts, it doesn't matter how often I meet up with them, I am always up to date with their lives. So I may not have talked to someone for a long time, but I can honestly say I have learnt alot about them, and this is all down to social networking. What a fantastic thing social networking is.

As a realtor I market Condominiums in Toronto, and I consider social networking to be one of the key ways of success. Hopefully this short article was of any help for you!

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